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Creative Retail (Shop) Lighting Ideas: Attract Customers and Boost Sales

Sep 17, 2024
Creative Retail (Shop) Lighting Ideas: Attract Customers and Boost Sales

Shop lighting is one of the most important parts of the decoration of any store. Lighting should be suitable for the type of products that are sold in the store. Adequate and appropriate shop lighting ideas make the store and the items inside better visible. Showcase lights, store lights, decorative lights, rail lights, LED panels, etc provide the lighting of these places.

retail lighting ideas

Storefront lighting is a very important issue because a buyer's first view of your store is the storefront. The lighting of the shop window attracts more customers and thus increases sales. Light concentration, radiation angle, light color, lighting intensity, etc. should be considered in lighting. In this article, we will discuss how to use shop lighting ideas, the required lighting equipment, the principles of lighting, etc. 

shop lighting guidelines

One of the main parts of any interior and exterior decoration model is to pay attention to lighting, especially indoor lighting. This part is more important in the decoration of the store. Because the lighting of a commercial complex such as a store causes an increase in customers and, as a result, an increase in sales.

The lighting of the clothing store is very important, but in general, the lighting is not specific to the clothing store. Food store lighting, chain store lighting, mobile phone shop lighting, gold shop lighting, etc. also follow a certain style.

For the lighting of a commercial complex such as a store to be basic and standard, some points should be taken into consideration.

best shop lighting ideas

In general, light makes the product better visible and increases the attractiveness of the product. This process includes the lighting of the entrance of the shop, the lighting of the facade of the shop, and the inside of the shop. Many stores can get natural light, but this light is not enough. In addition, natural light cannot be used at night. For this reason, the presence of complementary light is of great importance.

best shop lighting ideas

The best way to show the product in the best way is to use the right light. Of course, shop lighting ideas are also very important. The most important parameter in choosing the light and type of lighting in the best shop lighting ideas are the products and lighting equipment that are offered in the store. For this reason, if you choose the shop window light wisely, even people who do not intend to buy will be attracted to your store.

Another factor that makes lighting more important is that proper lighting in the store makes the employees more motivated. Dark stores make employees bored and work efficiency decreases.

Lighting in the store consists of two main parts:

  • General lighting
  • Showcase lighting

shop lighting ideas in general lighting

shop lighting ideas in general lighting includes the main light of the store. In this type of lighting, it is better to illuminate the entire shop. Its darkness creates a boring atmosphere and the goods inside the shop cannot be seen properly.

shop lighting guidelines

In some stores that are located on the street, some of the main light of the store is provided during the day and different light sources are used to complete this light. The LED panel is very effective in this sector.

Showcase lighting

Showcase lighting is related to the exterior of the store and is the first thing a customer sees in your store. In addition to lighting, decoration, and arrangement of products in store windows is also a very important issue.

Many parameters should be taken into consideration in the lighting of the shop window. For example, the type of light-producing sources, their distance and arrangement, their radiation angle and concentration, the amount of lighting, etc. are very important issues that need to be considered in lighting. The track light is widely used in window lighting

The type of retail lighting ideas

Ceiling and pendant light can be used in retail lighting ideas. These lights can be all types of panels, track lights, ceiling lights, etc. Ceiling lights are good options for lighting the ceiling of the store.

One of the important points in window and store lighting is the energy consumption of each light source. If you want to save on electricity costs, you should use low-consumption light sources.

retail shop lighting with pendant light

LED, SMD, and COB ceiling light consume very little energy. These lights can be made as panels, track lights, decorative lights, etc. The best lamp for a shop window is a lamp that consumes little energy.

Fluorescent, low-consumption, and super-low-consumption lamps are also sold in the market with various caps and can be used in different lights for shop lighting ideas.

Edison lamps and lamps are very widely used today and often have a decorative aspect because they produce little light. These lights have a beautiful appearance similar to old incandescent lamps and can provide a beautiful environment in a store.

In some luxury stores, chandeliers and decorative lights can be used. Combining these lights with wall sconces and similar socket switches will add a lot of beauty to your collection.

Important points for shop lighting

Distance and number of light sources

One of the important points that should be considered in the decoration and lighting of showcases and shops is the number and distance of light sources from each other. The lighting of small and large shops is different. In small sets, fewer light sources are used. These sources are often roof-mounted to take up very little space.

In larger collections, light sources should be installed in such a way that they do not create shadows or their light does not directly hit people's eyes. Hanging lights can also be used in these sets and shop lighting ideas

Some places in a store need more light. For example, the checkout of a store should have enough light. If it is a clothing store, the Peru room should also be very bright. One of the most important places that should have a lot of light is the entrance of a shop. A lot of light at the entrance will make the customer feel good.

CCTV light

The presence of sufficient light causes CCTV and security cameras to record better images so that they can be used if necessary.

Using a dimmer can also save electricity costs. Also, with the help of a lamp dimmer, you can provide light with the desired brightness in your collection.

Light quality

The right light makes things better visible. The better the quality of the light, the better the objects are seen. All light sources have a parameter called color rendering index or CRI. The higher the value of this index, the closer the color of the objects under the light is to reality.

The true color is the same as seen under sunlight. The ceiling LED lamp can show up to 90% of the real color of the goods. This point is more important in some places such as exhibitions, clothing stores, carpet stores, etc.

In shop windows and store lighting, the color of the light should match the shop's products. Stores often use lamps with white, natural, and sunny light. The power and luminous flux of the lamps are selected depending on the area and type of store.

The best lighting equipment for stores and shops

Using lights that can adjust the beam angle is a very good suggestion in stores and commercial centers. The rail light is one of these types of lights that has high flexibility and is used in window lighting.

Low-consumption light sources are used in these products. The rail light bulb produces very little heat, so it lasts a long time. The light radiation part of these products is designed in such a way that it has an anti-glare mode and reduces the visual impairment of the people in the store.

retail shop lighting with led

Installing the rail light is also simple and requires equipment such as rail light connectors. You can use these lights for both ceiling and wall lighting. These lights are produced in different types. Rail lights can be adapted to all kinds of modern, classic, etc. decorations.

Ceiling lights and built-in halogen lights are also used a lot in the ceilings of stores. These lights create uniform light.

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